As an e-commerce merchant of 18 years , i understand the waves of change that come in all shades of color. To me Amplify became one of the colors and its here to stay.

a shade of social commerce and new media is upon us and it also has what i like to call its sub-colors. Amplify brings order to those sub-colors floating in and out of our social grid like changing seasons.

I started watching Eric & Co. in the early Amplify public beta stage .
Amplify service -concept gave me feeling of control in its beta stage which impressed the heck out of me.

Now i am gearing up to develop a syndication hub to my business blog around amplify as an extenction to help automate many manual (valuable) marketing tasks.
As a benefit to thers , i will optimize some of the grog(group-blog) driven features for my distributors & community to use , sort of an easy bridge to social media.

I serve a B2B niche .
In many cases we deal with a basic skill user who i trust will adopt very well to Amplify but not always to facebook or especially twitter as a business tool.

To me Amplify alone or even paired with other 3rd party apps is a personal/public content driven Monster on Steroids.

When the holiday rush is over i plan to go to the lab with amplify integrations.
My plans for 2010 is making Amplify one of my inbound traffic Magnets - the driving force behind inbound syndication.

i would like to leave you with something powerful that Amplify can do for you as soon as your ready. its free but a huge comodity when executed correctly.

Ok, Here is MY AMPLIFY POWER TIP :
Use Amplify to create an SEO